Our Story


Our Story

A short skirt is not a yes. 
A red lip is not a yes. 
A wink is not a yes. 
A slow dance is not a yes. 
A walk home is not a yes. 
A drink back at mine is not a yes. 
A kiss on the sofa is not a yes. 
What I wear and how I behave are not invitations.

There’s a myth that surrounds women, a myth that embroils them:
women who dress or behave suggestively,
women who are playful or who act provocatively,
women who flirt or openly discuss sex – they’re ‘asking for it’.
It’s an insidious fable, and it needs to stop. 
Every woman has a right to freedom of expression.
No woman deserves to be raped for it.
No one should be able to blame rape on a short skirt.
A short skirt can’t talk – a short skirt can’t say ‘yes’.

the only yes should be an active and embodied 'yes!'




World-famous photographer PEROU specialises in fashion and portrait photography but on April 11th,
he took to the to the streets of London with his camera and photographed women
in a way he never had before for Rape Crisis SOUTH London.

These women, chosen at random, were photographed in a pop-up street studio 
capturing them in a composition that felt authentic to them. 
Previously, PEROU has been seen to objectify and actively sexualise women through his photography
but this campaign allowed him to empower authentic and natural femininity.

#thisdoesntmeanyes captured women dressed and behaving however they wanted, 
for no one but themselves.
This campaign presents that ‘this’ –be it a short skirt, a low-cut top or a red lip- 
is not an invitation for a man to take what he chooses. 
It is a woman’s personal form of expression, and her right to express it.  


We have had so much support for #thisdoesntmeanyes
It's been so humbling to see so much encouragement from all over the world.
so far we've had support from 23 countries including the uk, the usa, italy, Amsterdam, Germany, sweden, Denmark,Norway, Portugal, Spain, poland, Azerbaijan, Mexico and australia.

Click the logos below to read Just some of what's been written about the campaign.



Rape Crisis

Rape Crisis

We are so lucky to be working alongside the largest Rape Crisis centre in London 
to dispel the myths behind what constitutes as consent.

The only 'yes' should ever be a 'yes'.